Analysis of the Influence of Education Costs, Quality of Educational Services, and References on Parents' Satisfaction at SD Katolik Damai, Tambora, West Jakarta
Keywords:
Educational Costs, Service Quality, References, parents' satisfaction, Catholic schoolAbstract
Introduction/Main Objectives: This study examines the simultaneous influence of transformational leadership, work discipline, and work motivation on employee performance in an Islamic junior high school context. Human resource quality is a key determinant of educational institution success, yet many schools face challenges in optimizing employee performance.
Background Problems: Educational institutions often struggle with inconsistent work discipline, varying motivation levels, and leadership practices that do not fully encourage employee engagement. This research asks: Do transformational leadership, work discipline, and work motivation simultaneously affect employee performance at SMP Islam Gondanglegi?
Research Methods: A quantitative survey method was used with saturated sampling of all 35 employees (teaching and non-teaching staff) at SMP Islam Gondanglegi, Malang Regency. Data were collected via a Likert-scale questionnaire (1–5) and analyzed using multiple linear regression, t-test, F-test, and coefficient of determination (R²) with SPSS.
Finding/Results: The results indicate that transformational leadership, work discipline, and work motivation each have a positive and significant partial effect on employee performance (t-count > t-table, p < 0.05). Simultaneously, the three variables explain 72.4% of the variance in employee performance (F-count = 27.84, p < 0.001; adjusted R² = 0.724).
Conclusion: Effective transformational leadership, strong work discipline, and continuous motivation significantly improve employee performance in social-based educational institutions. School management should implement leadership strategies and policies that foster engagement and professional development.
References
Arndt, J. (1967). Role of product-related conversations in the diffusion of a new product. Journal of Marketing Research, 4(3), 291–295.
Decy Natalia, Ike Kusdyah Rachmawati, & Yunus Handoko. (2024). Pengaruh budaya organisasi dan kualitas layanan terhadap kepuasan orang tua siswa di SD Kania. Jurnal Manajemen Indonesia, 18(1), 45–60.
Ekawarna, Denny Denmar, & Deanti Eka Wibawa. (2021). Analisis kepuasan orang tua siswa terhadap layanan pendidikan dasar. Jurnal Pendidikan Karakter, 11(2), 77–92.
Fhery Catur Wibowo, Fathorrahman, & Theresia Pradiani. (2024). Pengaruh kualitas pelayanan terhadap kepuasan dan referensi orang tua siswa. Jurnal Manajemen Pendidikan, 12(1), 45–58.
Hawkins, D. I., & Lonney, R. (1997). Consumer behavior: Building marketing strategy (7th ed.). McGraw-Hill.
Imelda Utama, Tin Agustina Karnawati, & Dany Moenindyah Handarini. (2024). Analisis pengaruh kualitas layanan dan word-of-mouth terhadap kepuasan orang tua. Jurnal Ilmiah Manajemen, 14(2), 120–135.
Katarina Dian Kusuma Wardhani, Fathorrahman, & Theresia Pradiani. (2025). Pengaruh biaya pendidikan, kualitas layanan, dan kinerja guru terhadap kepuasan orang tua di SD Strada. Jurnal Manajemen Strategis, 8(1), 15–29.
Kotler, P., & Armstrong, G. (2015). Principles of marketing (16th ed.). Pearson Education.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
Lovelock, C., & Wirtz, J. (2011). Services marketing: People, technology, strategy (7th ed.). Pearson Education.
Nobita Triwijayanti, Herry Sanoto, & Mila Paseleng. (2022). Pengaruh biaya dan kualitas layanan terhadap kepuasan orang tua siswa SD. Jurnal Pendidikan Dasar, 6(2), 88–102.
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4), 460–469.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12–40.
Purwanti, Aris Ariyanto, & Ivantan Ivantan. (2021). Pengaruh kualitas layanan terhadap kepuasan orang tua murid di sekolah dasar. Jurnal Manajemen Pendidikan dan Kewirausahaan, 3(1), 66–79.
Setiawan, B., & Rahmawati, H. (2019). Referensi dan kepuasan orang tua di sekolah berbasis agama. Jurnal Pemasaran Indonesia, 5(2), 33–47.
Sugiyono. (2022). Metode penelitian kuantitatif, kualitatif, dan R&D (3rd ed.). Alfabeta.
Tino Agus Salim, Theresia Pradiani, & Fathorrahman. (2021). Pengaruh kualitas layanan akademik dan biaya pendidikan terhadap kepuasan orang tua. Jurnal Manajemen dan Kewirausahaan, 9(2), 100–115.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22.
Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). Services marketing: Integrating customer focus across the firm (7th ed.). McGraw-Hill Education.
Downloads
Published
How to Cite
Conference Proceedings Volume
Section
License
Copyright (c) 2026 Hermina Agho
This work is licensed under a Creative Commons Attribution 4.0 International License.
ECOSIA is licensed under a Creative Commons Attribution- 4.0 International Public License (CC - BY).
