DO REVISIT MATTERS? A REVIEW ON TOURISM DESTINATION PERSPECTIVE AND TOURIST SATISFACTION

  • Intan Shafina Suid Politeknik Tuanku Syed Sirajuddin
  • Noraini Muhammad Politeknik Tuanku Syed Sirajuddin
  • Ahmad Edwin Mohamed Politeknik Tuanku Syed Sirajuddin
Keywords: Revisit, Revisit intention, Tourist Satisfaction

Abstract

The purpose of this paper is to explain the importance of travellers revisit to tourism destination especially by reviewing more than 50 leading tourism and hospitality journals and conferences.  The literature review focusing on the three main areas of repeat travelers, revisit intention and tourist satisfaction.  However, empirical studies on tourists’ intention to revisit have emerged as a significant problem in the strategic marketing of destination over the past few decades. Destination management organizations have long recognized of the urgency to create holiday experience that keep tourists to revisit and recommend to others. Different satisfaction conceptualization studies have been made based on existing theoretical and empirical research in the fields of marketing and tourism to seek the primary determinant of revisit intention. In contrast, findings in many studies show it as a continuous issue. This conceptual paper attempts at evaluating recent empirical studies on satisfaction and revisit intention.

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Published
2022-12-19
How to Cite
Suid, I. S., Muhammad, N., & Mohamed, A. E. (2022). DO REVISIT MATTERS? A REVIEW ON TOURISM DESTINATION PERSPECTIVE AND TOURIST SATISFACTION. Ecosia International Conference, 552-564. https://doi.org/10.32815/ecosia.vi.60