EFFECT OF INTERNET NETWORK QUALITY, PRICE AND SERVICE ON ZOID.NET CUSTOMER SATISFACTION IN CUKURGULING VILLAGE, LUMBANG DISTRICT, PASURUAN REGENCY

Abstract

RT/RW Net is one of the internet service providers in the scope of a small location or area, using via cable or wireless. One form of community communication that is free from government laws is also bureaucracy. The background of this study is to determine the satisfaction of customers who have used the zoid net network by knowing in terms of network quality, price and service from the zoid net. The purpose of this study was to determine and analyze: the effect of internet network quality on zoid net subscribers in the village of razorguling, lumbang district, pasuruan district.

The effect of price on zoid net customers in the village of razorguling, Lumbang sub-district, Pasuruan district, the effect of service on zoid net customers in the razorguling village, Lumbang sub-district, Pasuruan district. This type of research is quantitative research using SPSS software. The population in this study are zoid net customers who have subscribed for more than 6 months located in the village of razorguling, lumbang district, pasuruan district, the number of voucher customers is 50 customers, the monthly customers are 20 customers, the total sample is 70 customers. The data collection method in this study used a questionnaire that was distributed manually. Data analysis in this study used instrument tests (validity test and reliability test), classical assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression, hypothesis testing (t test, f test), and coefficient of determination test (R). ). -square) to draw conclusions. The results of this study indicate: Network quality has a positive and significant effect on zoid net customers in the Razukur village sub-district, Lumbang sub-district, Pasuruan district, the price has a positive and significant effect on the zoid net customers in the razorguling village, Lumbang sub-district, Pasuruan district, and service to the zoid net customers in the razorguling village, the Lumbang sub-district, Pasuruan district. . Network quality, price, and service have a simultaneous effect on zoid net customers in the village of razorguling, lumbang district, pasuruan district