CONSTRAINTS OF E-COMMERCE IMPLEMENTATION IN THE MIDDLE OF THE COVID-19 PANDEMIC IN INDONESIA

Abstract

This paper aims to examine the implementation of e-commerce in Indonesia, especially on the obstacles faced in the midst of the Covid-19 pandemic. The study used a qualitative approach, with data collection techniques in the form of literature studies from journals, news, books, and other related research reports. The results of the study show that the obstacles to the implementation of e-commerce in Indonesia mainly include two things, namely technical constraints and non-technological constraints. Technical constraints such as the absence of standard standards regulating the quality of e-commerce , security and reliability of the system being built, bandwidth issues , and web server specifications, especially in dealing with network problems. Constraints in terms of non-technology among absence of government regulations that regulate the commercial transactions through e-commerce in the middle of the virus Covid19, the perception that e-commerce is unsafe and expensive, and the attitude of businesses are waiting for the condition of e-commerce become stable before participating participate. To anticipate these obstacles, the Indonesian government can take the experience of organizing e-commerce in the United States, which sees e-commerce activities as universal activities, which in its development planning include e-commerce business actors and make regulations and incentives for SME companies so that they can grow into large companies