DIGITAL ENTREPRENEURSHIP ADOPTION AMONG THE SMALL AND MEDIUM-SIZED ENTERPRISES IN MALAYSIA.

  • Azizee Aziz Commerce Department, Politeknik Tuanku Syed Sirajuddin
  • Mathivannan Jaganathan Universiti Utara Malaysia
  • Shamsul Huda Abd.Rani Universiti Utara Malaysia
Keywords: Digital Entrepreneurship, Entrepreneurship, Digital Economy, Small Medium Enterprise, Government Support

Abstract

The development of entrepreneurship in Malaysia has received the government's support over the past two decades by taking long-term measures to promote it, including world-class infrastructure and various financial incentives. Today, digitalization in entrepreneurship has helped improve economic development and change the Malaysian economic scenario based on digital. Adopting innovation during this transition to a new economy will equip entrepreneurs for digital transformation. Based on this scenario, strengthening the digitalization of the economy is essential for Small and Medium Sized Enterprises (SMEs). A Digital Entrepreneurship plan is one of the most dynamic methods to change and develop society. It closely relates to private sector development, SME policy, job creation, innovation, and competitiveness. Malaysia needs to see entrepreneurship as an essential component in the viability and competitiveness of the country's economy. Government support has implemented various initiatives and programs to address the unique needs of SMEs and entrepreneurs by providing financial assistance, human capital development, and market access assistance. A study on the use of digital entrepreneurship among SMEs needs to be conducted and, based on the geopolitical impact of the COVID-19 pandemic, may create a new economic model today. In today's SME business, sustainable entrepreneurship is led by an entrepreneur who practices sustainable management through innovation and value creation. The summary of these findings will show that this study is relevant for future studies and can be used as a literature reference in future research.

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Published
2022-12-19
How to Cite
Aziz, A., Jaganathan, M., & Abd.Rani, S. H. (2022). DIGITAL ENTREPRENEURSHIP ADOPTION AMONG THE SMALL AND MEDIUM-SIZED ENTERPRISES IN MALAYSIA. Ecosia International Conference, 542-551. https://doi.org/10.32815/ecosia.vi.59