HOSPITALITY AND TOURISM MSME’S DURING COVID-19 PANDEMIC: AN ASSESSMENT

Abstract

This study was intended to identify the positive and negative effects on Micro, Small, Medium Enterprise in Cabanatuan City, Nueva Ecija and their coping mechanism to survive during the pandemic. The researchers utilized online survey questionnaires as their research design; furthermore, the researchers used purposive sampling procedure to choose the 15 Hospitality and Tourism MSMEs of Cabanatuan City as their target respondents. From the findings of the study the researchers determined that the Covid-19 epidemic has had a significant impact on the majority of enterprises, with some seeing a boost in sales and others seeing a fall in sales. As a result, utilizing current technologies such as social media, some businesses are able to boost the number of productions of their products by expanding their target markets or clients. As a suggestion, more research could be done to see what additional tactics might be employed to enhance sales and expand the target market. They could also consider a prospective company development strategy as they slowly survive and get back on track while thinking about the “New Normal” setup.