SELECTED RESTAURANTS IN GAPAN CITY, NUEVA ECIJA, PHILIPPINES AND COVID-19: AN ASSESSMENT
DOI:
https://doi.org/10.32815/ecosia.vi.49Keywords:
Covid-19, Financing, Global Shock, Lockdown, Marketing, Operations, Pandemic, Supply ChainAbstract
This research study aimed to assess the effects of the Covid-19 pandemic in selected restaurants in Gapan City, Nueva Ecija, Philippines. Through this study, the researchers would be able to compare the impact of the pandemic in their restaurants before and during the pandemic. The researchers utilized the descriptive method of research through a survey questionnaire administered to three restaurateurs using purposive sampling. The findings from this study led the researcher to draw a number of conclusions pertaining to the effects of the pandemic. Based on the findings, the researchers recommend that emphasizing private dining rooms or private tables could be a quick solution for the decrease in restaurant customers because of the pandemic. Implementing various recovery strategies for the negative effect of the pandemic on the sale of restaurants service can be helpful such as using delivery services and utilizing online platforms.
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