PARTNER SATISFACTION ANALYSIS OF PUBLIC BROADCASTING INSTITUTIONS (LPP) INFLUENCED BY THE QUALITY OF PROGRAMS AND SERVICES AND PRICE (COST) AT TVRI, EAST KALIMANTAN STATION
TVRI, EAST KALIMANTAN STATION
DOI:
https://doi.org/10.32815/ecosia.vi.19Keywords:
Program Quality, Service Quality, Price (Cost), Partner SatisfactionAbstract
The purpose of this study was to determine 1) the quality of the program has a positive and significant effect on partner satisfaction; 2) service quality has a positive and significant effect on partner satisfaction; 3) price (service fee) has a positive and significant effect on satisfaction with LPP TVRI partners in East Kalimantan. This type of research is a quantitative approach. The number of respondents in this study were 30 partners (collaborating) with the Public Broadcasting Institution (LPP) TVRI East Kalimantan, a purposive sample with the criteria that they had collaborated as partners at least 2 (two) times, and collaborated as partners in 2019 to 2021. The results of this study indicate, among others: 1) The quality of the program has a positive and significant effect on partner satisfaction; 2) Service quality has a positive and significant effect on partner satisfaction; 3) Price (cost) has a positive and significant effect on the satisfaction of LPP TVRI East Kalimantan partners.
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