PARTNER SATISFACTION ANALYSIS OF PUBLIC BROADCASTING INSTITUTIONS (LPP) INFLUENCED BY THE QUALITY OF PROGRAMS AND SERVICES AND PRICE (COST) AT TVRI, EAST KALIMANTAN STATION
TVRI, EAST KALIMANTAN STATION
Abstract
The purpose of this study was to determine 1) the quality of the program has a positive and significant effect on partner satisfaction; 2) service quality has a positive and significant effect on partner satisfaction; 3) price (service fee) has a positive and significant effect on satisfaction with LPP TVRI partners in East Kalimantan. This type of research is a quantitative approach. The number of respondents in this study were 30 partners (collaborating) with the Public Broadcasting Institution (LPP) TVRI East Kalimantan, a purposive sample with the criteria that they had collaborated as partners at least 2 (two) times, and collaborated as partners in 2019 to 2021. The results of this study indicate, among others: 1) The quality of the program has a positive and significant effect on partner satisfaction; 2) Service quality has a positive and significant effect on partner satisfaction; 3) Price (cost) has a positive and significant effect on the satisfaction of LPP TVRI East Kalimantan partners.
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