Electronic Certificate Acceptance Based on Technology Acceptance Model (TAM)
Keywords:
Technology Acceptance Model (TAM), Electronic Certificate, Behavioral IntentionAbstract
Introduction/Main Objectives: This study investigates staff acceptance of electronic certificate adoption within an educational institution using the Technology Acceptance Model (TAM), focusing on key constructs: perceived usefulness (PU), perceived ease of use (PEOU), attitude (ATT), social influence (SI), and facilitating conditions (FC).
Background Problems: The research addresses the operational and economic challenges associated with traditional printed certificates.
Research Methods: A quantitative survey method was employed among academic and support staff. Data were analyzed using SPSS v25.
Finding/Results: Findings reveal strong positive correlations between behavioral intention (BI) and all five predictor constructs (PU, PEOU, ATT, SI, FC). Attitude (ATT) and facilitating conditions (FC) emerged as the most significant contributing factors to adoption intention.
Conclusion: The results indicate high acceptance levels among staff, driven by positive attitudes and supportive infrastructure. The insights affirm TAM's relevance in this context and suggest that enhancing usability, organizational support, and strategic communication can further improve adoption and streamline certification processes.
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