The Effect of Technological Adaptation For MSME Actors In RW 04 Area Ketawanggede, Malang City
Keywords:
technology adaptation, MSMEs, qualitative methods, digitalization, Ketawanggede MalangAbstract
Introduction/Main Objectives: This study examines how technological adaptation influences the activities and development of Micro, Small, and Medium Enterprises (MSMEs) in the RW 04 Ketawanggede area of Malang City. As digital transformation accelerates, MSMEs face increasing pressure to adopt digital tools to enhance efficiency, expand markets, and remain competitive. Understanding this adaptation process is essential for identifying gaps and opportunities in local digitalization efforts.
Background Problems:The study addresses the central question: To what extent does technological adaptation shape MSME performance, and what barriers hinder the digital adoption process among MSME actors in Ketawanggede?
Research Methods: A descriptive qualitative method was employed, with data collected through in-depth interviews, field observations, and documentation involving five MSME actors in Ketawanggede. Data were analyzed using the Miles, Huberman, and Saldaña interactive model through stages of data reduction, data display, and conclusion drawing, supported by source and method triangulation.
Findings/Results: The study finds that MSMEs benefit from increased efficiency, improved communication, and broader market access when adopting digital tools such as WhatsApp, QRIS, and social media. However, elderly MSME actors experience significant barriers, including limited digital skills and reliance on informal learning, while government support in the form of training is largely absent. Digital adaptation thus progresses unevenly, driven mainly by consumer demands—especially students—and assistance from younger family members.
Conclusion: Technological adaptation plays a crucial role in strengthening MSME competitiveness, but the digital divide persists among actors with low digital literacy. Effective digital transformation requires targeted and inclusive interventions, particularly for elderly MSME owners. Strengthening localized digital literacy programs and providing structured mentoring can help ensure that MSME digitalization progresses more evenly and sustainably.
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