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THE EFFECT OF TELEVISION ADVERTISING AND PRODUCT QUALITY ON THE PURCHASE DECISION OF MARIMAS PRODUCTS THROUGH BRAND EQUITY (Case Study on Customers at Pakis Malang)

Sukron Mansur , Institut Teknologi dan Bisnis Asia Malang , Indonesia

Fathorrahman , Institut Teknologi dan Bisnis Asia Malang , Indonesia

Theresia Pradiani , Institut Teknologi dan Bisnis Asia Malang , Indonesia

Widi Dewi Ruspitasari , Institut Teknologi dan Bisnis Asia Malang , Indonesia

237-248

19-12-2022

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