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Proceeding Economy of Asia International Conference
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  • The Effect of Social Media Marketing on Marketing Performance Mediated by Product Innovation and Ease of Use Study on Tempe Chips Snack Entrepreneurs in Sanan, Malang Using WhatsApp

    Fitria Musyarofah Fitria Musyarofah , Gajayana University , Indonesia
    Muhammad Ilzam Nadzif Fuadi , Gajayana University , Indonesia
    Ernani Hadiyati , Gajayana University , Indonesia
    185-190
    21-01-2026
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ISSN: 3110-729X

Business and Economic Faculty | Institut Teknologi dan Bisnis Asia Malang
Jalan Soekarno Hatta Rembuksari No 1A Malang 
Phone +62 (341) 478877  Fax +62 (341) 4345225
ecosia@asia.ac.id

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