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Proceeding Economy of Asia International Conference
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  • The Digital Trust Paradox: A Netnographic Analysis of Gen Z Consumer Interactions with AI Chatbots on E-Commerce Platforms

    Adji Mei Djiang Tono , Institut Teknologi dan Bisnis Asia Malang , Indonesia
    1326-1332
    13-02-2026
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ISSN: 3110-729X

Business and Economic Faculty | Institut Teknologi dan Bisnis Asia Malang
Jalan Soekarno Hatta Rembuksari No 1A Malang 
Phone +62 (341) 478877  Fax +62 (341) 4345225
ecosia@asia.ac.id

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