Syahputro P, Masnita Y. ACHIEVING HALAL BRAND EQUITY USING SOCIAL EXCHANGE THEORY TO COMPETE IN THE HALAL FOOD INDUSTRY. Ecosia [Internet]. 2022 Dec. 19 [cited 2024 Sep. 29];:14-23. Available from: https://conference.asia.ac.id/index.php/ecosia/article/view/4