F. M. Fitria Musyarofah, M. I. N. F. Fuadi, and E. Hadiyati, “The Effect of Social Media Marketing on Marketing Performance Mediated by Product Innovation and Ease of Use: Study on Tempe Chips Snack Entrepreneurs in Sanan, Malang Using WhatsApp”, Proc. Econ. Asia Int. Conf., vol. 2025, no. 1, pp. 185–190, Jan. 2026.