TARIGAN, Antariksa. The Role of Word of Mouth and Electronic Word of Mouth in the Consumer Purchase Decision Process of Kopi Tuku (A Case Study of Consumers in Jabodetabek) . Proceeding Economy of Asia International Conference, [S. l.], v. 2025, n. 1, p. 1351–1357, 2026. Disponível em: https://conference.asia.ac.id/index.php/ecosia/article/view/318. Acesso em: 16 feb. 2026.