SYAHPUTRO, Pringgo; MASNITA, Yolanda. ACHIEVING HALAL BRAND EQUITY USING SOCIAL EXCHANGE THEORY TO COMPETE IN THE HALAL FOOD INDUSTRY. Proceeding Economy of Asia International Conference, [S. l.], v. 2022, p. 14–23, 2022. Disponível em: https://conference.asia.ac.id/index.php/ecosia/article/view/4. Acesso em: 1 nov. 2025.