SUKRON MANSUR; FATHORRAHMAN; PRADIANI, Theresia; RUSPITASARI, Widi Dewi. THE EFFECT OF TELEVISION ADVERTISING AND PRODUCT QUALITY ON THE PURCHASE DECISION OF MARIMAS PRODUCTS THROUGH BRAND EQUITY : (Case Study on Customers at Pakis Malang). Proceeding Economy of Asia International Conference, [S. l.], v. 2022, p. 237–248, 2022. Disponível em: https://conference.asia.ac.id/index.php/ecosia/article/view/23. Acesso em: 9 jan. 2026.