THE RESEARCH OF SERVICE QUALITY, LOCATION, AND WORD OF MOUTH ON PURCHASE DECISIONS AT SAFIER STORE IN TRENGGALEK CITY
Abstract
This research was conducted to determine how much influence the quality of service, location, and word of mouth at the Safier Store in Trenggalek City, with the formulation of the problem of how service quality, location, and word of mouth can influence purchasing decisions. at the Safier Store in Trenggalek City, and the purpose of this study was to determine the quality of service, location, and word of mouth that could influence purchasing decisions at the Safier Store in Trenggalek City. The population in this study are all people who meet or are in a place that fits the research context and Safier Store consumers, so the population is unknown, then the Jacob Cohen formula is used where consumers are 120 respondents with sampling using Accidental Example. And the test results show that each variable, namely service quality, location, and word of mouth can have a positive and significant effect on purchasing decisions at the Safier Store in Trenggalek City
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